by Louise Penberthy | Wednesday, 29 October 2014 | Articles, Workplace communication | Tags: Communicating value, Communication
Reading time: 4 min. Do you hate the thought of having to prove the “value” or “strategic benefit” of IT? Does the word “marketing” make you wish you could hide in a cubicle and work on a particularly knotty programming problem? If...
by Louise Penberthy | Wednesday, 15 October 2014 | Articles | Tags: Communicating value, For the C-Suite
TL;DR 30 sec. When you use a powerful, engaging narrative in presenting your budget, make sure your narrative supports your case with this systematic process: Align your goals with the goals of your (real) audience. Gather your test audience. Give your presentation....
